![]() Prime airings: 15 percent of television PSA airings occurred between fringe and prime time (with 4 percent occurring during prime time) and a total of 40 percent of radio airings occurred during morning and evening drive, the television equivalent of prime time. Waking hour airings: 74 percent of television PSA airings and 63 percent of radio PSA airings occurred during waking day parts. "Naysayers who believe PSAs are relegated to air in the overnight hours should take note." Minkalis, partner and executive vice president at Connect360. "It's a powerful indication of the kind of visibility nonprofits can get with a PSA when you see the high volume of airings during day parts while most consumers are watching TV or listening to the radio," said Annette I. These results dispel popular myths that PSAs are relegated to smaller market stations or overnight hours while people are sleeping. and that a good portion of PSAs - 25 percent - air in major markets like New York, Los Angeles, Chicago and Dallas. Data collected July-December 2013 proves the vast majority of PSA airings occur during the waking hours of 6 a.m. NEW YORK, NY-(Marketwired - Feb 5, 2014) - Connect360 Multimedia, a PR company specializing in public service announcement (PSA) marketing to broadcast stations, released its 2013 analysis of hundreds of thousands of PSA airings that sets the record straight on a couple of common misconceptions. Analysis of 2013 PSA Airings Infographic Click here for high-resolution version
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